15 Minutes PR, London. October 2008 - March 2009

I started my internship placement with fashion PR firm, 15 Minutes PR, with director Sarah Feeney while I was still attending university. We looked after clients, Lee Cooper, Modern Amusement, Numph, Electronic Poet, Amplified, and Tootal. Our first major project was the promotional party for the collaboration of Lou Doillon and Lee Cooper.

Our press release is as follows:



UPDATE FROM 15 MINUTES PR: November saw the launch of the Lou Doillon by Lee Cooper collection at MAYA, No1 Dean Street, London W1. Being the daughter of legendary actress Jane Birkin and film director, Jacques Doillon - London experienced an evening of French glamour mixed with Lou's love for rock 'n roll. A regular in the celebrity press, she is often described as the French Kate Moss and has featured in campaigns such as Givenchy and is the current Pirelli calendar girl. Music was provided by Natt Weller and Jerry Bouthier (Kitsune/BoomBox) and guests included Lou Doillon, Johnny Borrell, Poppy Delevigne and Jamie Hince as well as the majority of the fashion press.
Sponsors included Moet & Chandon, Vedett, Perrier and the very French Lauderee macaroon company.
Press has been secured in Harpers Bazaar, InStyle, The Guardian, The Times and cult fashion magazine Icon amongst many other titles…
15 Minutes also secured meetings with buyers at Harvey Nichols, Harrods and Selfridges.
The second Lee Cooper collaboration - with French designer Jean Charles du Castelbajac - also launches soon....